CV Profile No.107526

Experience in the following industries :

• Consumer goods
• Marketing, communication, media

Professional experience

• BUSINESS DEVELOPMENT MANAGER
• MEL EDUCATIONAL SERVICES LTD.
• Since 07.2020
• Duties: • I manage the home-based business, taking charge of the day-to-day tasks of the organization. • Recruits International Students, thru savvy and persuasive communications for Australian & New Zealand Universities • Generate advert materials for social media and email campaign platforms • Statutory reportage of daily/weekly and monthly DSR to the CEO in Australia. • Counseling and verifying of applicants’ credentials for onward processing to the CEO

• LEAD ADVERTISING CONSULTANT
• GOVIMA INVESTMENT NIG. LTD
• 10.2018 - 06.2020
• DUTIES: • BRT advert consultation to ad-agencies on routine-tours • Consultancy retainer-ship on integrated marketing matters and directions for campaigns implementations • Outstanding campaigns with strategic marketing convictions over competitions. • Created compelling and insightful visuals that communicated the brand's USP for accelerated first-hand approvals. • Implemented content lead creative that delivered marketing objectives. • Takes on critical design challenges amongst others to save cost and time.

• ART DIRECTOR
• EXPLICIT COMMUNICATIONS LTD
• 07.2018 - 10.2018
• Duties: Spearheaded strategic brainstorming sessions for concepts origination. • Facilitates creative process with content generation for, Radio, TV, and Photography. • Instrumental to the big Idea strategy sessions using agency proprietary brand authorship tool. • Negotiates discount benefits of up to 40% slash on execution through cost-effective approaches • Brand Romance: IDL - Confam Bitters, Bull Dark rum, Chelsea, Green Life, Valetta,& NNPC

• MARKETING MANAGER
• ROMONA OIL AND GAS LTD
• 05.2014 - 06.2018
• DUTIES: Custodian of AGO & PMS stock at ROMONA OIL & GAS Tank Farm Iperu • Pioneered by recruitment, training of sales team (sales, logistics & security attaché) on customers’ ethics. • Responsible for all night LPO & Cash sales. • Oversees the smooth running of night transactions, to deliver, daily targets expectations hitch-free. • Daily reportage dipping, opening & closing of stocks thru careful meter reading analysis. • Ensuring staff compliance with organizational procedures, thereby, earning customers’ secondary recall. • Statutory DSR postings; to chairman and appropriate departments made sacrosanct. • Sustaining organizational goodwill through smart communications know-how • Effective CSR communications to host community against peaceful co-existence. • Entrepreneurial leadership skills through the addition of volume buyers, for sales growth optimization. • Controlling competitive price variations based on market intelligence report. • Foster customers’ satisfaction over differences in meter reading, bearing the company's overall interest at heart. • Press ads, Stickers, POS collaterals & promo initiatives; an inclusive advertising map out for brand awareness.

• LEAD ADVERTISINGBRAND CONSULTANT
• CWAY GROUP NIG. LTD
• 08.2013 - 04.2014
• DUTIES: In charge of group advertising by knowledge of brand development and multichannel marketing model. • Harnessing new business opportunities to expand brands’ market shares. • Leveraging brands’ reputation heritage as an asset for robust consumers’ insights and affinity. • Implementation of campaign strategies under budget limitation within record time and cost-effectiveness. • Maximum exploration of brands’ USP via ATL and BTL platforms for enhanced loyalty switch and sales increase. • Evaluate trends, assess new data, and keep up-to-date with the latest marketing techniques.

• REGIONAL SALES MANAGER
• OLAM RANONA LTD
• 02.2009 - 03.2013
• DUTIES: Headed upcountry RS for 3years. Created Aba regional depot for Olam in 2012. • Custodian of Aba depot stocks, promo activations & experiential market plans for regional sales. • Projected monthly target scheme and templates for its realization thru aggressive grassroots marketing activation. • Leadership drives that stimulate sales growth from team to distributors against target volume return. • Field observations & supervision to measure performance thru evaluative appraisal of ASM. • Coordinating market intelligence against the competition to increase Brand’s market share. • Communicating Food safety policy to customers in other to forestall litigations & avoidable damages. • Ensuring product availability by enforcement of healthy stock level at distributors’ warehouses & retailers’ stores. • Implementation of product recall/withdrawal when necessary. • Promoted trial purchase thru wet/dry free sampling to inspire market awareness, visibility, and penetration. • Raising Distributors to host brand presence in the Aba region, opening new sales frontiers with a gain of 15% Market/share. • Successfully activated Blue Boat range in the Aba, Umuahia, Owerri, Enugu, Uyo, Calabar, and other eastern regions. • Depletion of nearly expired goods by promo introduction; a calculated move at ensuring schemes actualization as well as shortage elimination.

• CREATIVE DIRECTOR
• ALAPRIMA ASSOCIATES
• 03.2004 - 01.2009
• DUTIES: Responsible for strategic communication guidelines for creative excellence. • Recruits & grooms interns for agency lead role. • Offered pivotal nurture that shot Cway brand to early limelight. • Produced outstanding campaigns with creative depth over competitions. • Created compelling and insightful visuals for accelerated firsthand approvals.

• CREATIVE DIRECTOR
• MULTINATIONAL INVESTMENT CONCEPT LTD
• 11.2002 - 01.2004
• DUTIES: Directs creative & productions, ensuring synergy of execution at all costs to minimize losses. • Recommends strategic media buy for rational placements. • Ensure cohesive integration of campaigns across ATL, BTL, and Digital. • Proactive steps against the competition for award-winning campaigns: CBN, NDDC, Chartered Bank Annuals, and Calendars. • Proffers 30% cost-effective slash options. Grew account with NDDC, CBN 2002 & 2003 respectively.

• GENERAL MANAGER
• WORKFORCE COMMUNICATIONS LTD
• 02.2001 - 10.2002
• DUTIES: Entrepreneurially set up this investment managing it from scratch, admin, training, creative and production,. • Assist clients in resolving issues by responding to questions in a timely and professional manner. • Create and implement tailored marketing plans based on individual client requirements. • Shape brand standards and create procedures to ensure all products are brand appropriate. • Supervise the department’s daily workflow, assign project workload, and monitor deadlines and budgets. • Develop exceptional and well-crafted copy that meets clients’ requirements. • Inspire, motivate, and lead cross-agency creative teams

• HEAD OF GRAPHICS
• ODUFUWA MODERN DESIGN. LTD
• 03.1999 - 01.2001
• DUTIES: Oversees designs and finished artworks. Gave approvals for print commissioning • Aids printing processes for optimum results thereby guaranteeing client satisfaction. • AIICO Insurance, CBN, African Textile, and Asaba Textile Mills were some notable accounts of my achievements.

• ASSOCIATE DIRECTOR
• COMEX ADVERTISING LTD
• 03.1997 - 01.1999
• DUTIES: Campaign Strategist, sold Honda brands during these periods. • Lead agency on pitch presentations, regaining all lost accounts from competing agencies. • Responsible for all Honda Creative that wow these periods!.